Nigeria And KenyaSurprisingly The BestInvestment Destination InAfrica – Reports

These findings were
established by the
Washington DC-based
advisory firm, Frontier
Strategy Group (FSG).
FSG, is a leading provider of
information services for
emerging market executives.
The FSG’s Frontier Markets
Sentiment Index helps in
assisting track investment
sentiment by leading
multinationals and the service
is exclusively created for the
Wall Street Journal.
The index is based on
information collected from
FSG’s roughly 200
multinational clients, which
include companies such as
Coca-Cola, General Electric
and Dell among others.
Nigeria has been rated as the
most attractive to American
and European multinationals
in the sub-Saharan Africa
region.
Nigeria displaced South
Africa as the continent’s
biggest economy, while Kenya
is undoubtedly the economic
powerhouse in east Africa.
It is equally a country that
has recently been affected by
a series of terror attacks
especially in its coastal city
of Mombasa.
Extremist group, al-Shabaab,
which is based in Somalia
has been responsible for
terror acts in Kenya’s capital,
Nairobi and the coastal town
of Mombasa, while Nigeria’s
Islamist militant group Boko
Haram has been commiting
heinous crimes in Africa’s
most populous country.
There are about nine
countries in sub-Saharan
Africa in the top 20 list of
emerging economies that has
taken attention of global
multinationals.
These economies in the sub-
Saharan region include
Ethiopia, Tanzania, Angola,
Ghana, Morocco, Algeria,
Zambia, Uganda and Cote
d’Ivoire.
The FSG research provides
two key insights which are
the current state of sentiment
toward countries in the
frontier markets, and the
change in sentiment over
time.
According to the report,
corporate sentiment is
calculated as the percentage
of companies that include a
particular country on their
watch-list.
source: African leadership magazine